Research and Planning - Digipaks: Drafts of digipaks

It is essensial during any advert production that a rough copy, otherwise known as a draft is created to give the person an idea of what the real product will look like. Each member of the group had to create a draft for the final digipak which we'd then all decide on the best one which we hope to improve and turn into our final product.

3 created drafts:

My Digipak

  

Trey's Digipak

 

Dwayne's Digipak

 





We picked Trey's draft to use as our final product as we all came to an agreement that it was the most effective yet conventional digipak which would compliment our artist, look visually appealing whilst relating to our chosen genre.

 

The Drafts

 

Draft 1:

 

 

 
 




Advantages

• Graphics suit the house genre.
• Aritst is clear and identifiable.
• Conventional digipak conventions used
• Visually appealing

Disadvantages

• Text needs to be clearer
• Typography needs to be consistent with advert
• More information about artist and production company
• Need to create the slide that includes the CD

Draft 2:

 

 

Advantages

• Images of artist create star appeal
• Design on cd is very urban and reflects Target audience well
• Colour compliment advert better

 

Disadvantage

• Information on book needs to be included
• Artist name on album
• Simple layout, needs to be a bit more visual and stand put more.

Conclusively, for our final production these are the things we need to consider:

• Typography
• Layout
• Additional information (Artist & Production)

 

 



Research and Planning - digipaks: Analysing Digipacks and conventions

Generic conventions of a digipak are essential as these different elements are what appeals to and draws in the target audience thus, influencing their decision to purchase the product. A digipak for an Album/Single needs to be effective, persuasive and look visually appealing in order for it to sell and appeal to the target audience.

Generic conventions of a digipak:

• Main image
• Sub Images
• Typography
• Track list
• Bar code
• Record label Logo

Conclusion

Analysing the different conventions of a digipak has allowed me to identify the elements I would need to include in my digipak in order for it to become appealing to the audience. I have also realised that the conventions I choose to implement in my digipak needs to fit the house genre music. This is why I chose to analyse Rudimental and I see them as very similar to my artist.

Research and Planning: Creative brief for digipaks

5 South Street        

Oasis academy Hadley

EN3 4PX

Jemar.legister@oasishadley.org

07955640208

Date: 9^th December 2013         
Album Title/Artist: DJ-Tee / the Aftermath

Project Manager: Jemar legister, Dwayne turner & Trey Payne      
Release date:  15^th January 2014

Product overview

Who are they?

DJ-Tee who is associated with house genre first emerged in 2008 when he was signed by MTA as they witnessed his talent and potential which they believe would one day make him the most talked about person in the world. DJ-Tee talents have not gone unnoticed as he has been nominated for countless awards such as World Music Awards for World's Best Electronic Dance Music Artist and World Music Awards for World’s Best Song.

Album Concept

What is it?

We created an album cover which best represents the artist star image in order to pull in a variety of different audiences. We want to create something that will appeal to our audience and also that will reflect the genre well. I am planning on using effective images of my artist because this will then promote the artist star image enabling them to appeal and encourage people to watch it. We are creating this album as we hope to one day boost (artist name) star image; we hope this will boost our chances of having a music video on the top 10 charts.

Comparable products

1

Released: 12^th August 2013                                    

No.14 in UK Charts                                                    First week sales: 65,901

2

Released: 4^th June 2013                                    

No.25 in UK Charts                                                                 First week sales: 35,987

3

Released: 2^nd September 2013                                     

No.4 in top House songs                 first week sales: 8,987

Consumer

Primary                                            80% Males aged 17-30                     C2 D E

Secondary                                            20% Males aged 17-30                     C2 D E

What is the reaction we want?

We want our target audience to be able to relate to our artist as we hope they can relate to the sharing of their common norms, values and sub culture. We also hope this encourages the audience’s foreknowledge as they may want to know more about the artist and also the song/video.

How will we know it worked?

We can assess whether our campaign has worked due to the sales revenue we receive. In addition, we can also check whether it has worked or not based on our audience’s feedback as this will give us an insight into the minds of our audience.

Key Launch dates

·         Press campaign: 8^th January 2014

·         TVC Launch: 10^th January 2014

·         Album Release: 15^th January 2014

Album Sleeve

·         Description – Produce an album which is able to relate to the audience through the representation of the artist’s personality and emotion. We hope this will appeal to our target audience, forcing them to find out more about the artist therefore resulting in them buying the album.

·         Deadlines - 30^th December 2013

·         Objective – Produce and present an album where the target audience are able to relate with it due to it representing everyday life and normality.

·         Proposition – To form a wider target audience within the house genre to build a well-known band resulting in commercial and economic success.

·         Restrictions/Limitations (mandatories) – The only restriction is to provide the artist name and album name.

·         Production specs – One CD with a plastic case.

·         Creative edge spectrum - we want the album be to visually appealing and creative in order to promote DJ-Tee’s star image in the best way possible.

·         Budget - TBC 

Research and Planning: Digipack information

Planning: Drafts of digpacks

Name of artist: DJ-Tee

Song name: What I might do

Album name: Aftermath

Production name: Moonlight production

Institution Company: MTA Records

Barcode: 39123438

Track list:

·         Intro

·         Hit that beat

·         More than anything

·         Vision of love

·         Slow

·         What I might do

·         All things aside

·         Tell me what it is

·         Let it be

·         Life as we know it

·         New moon

·         Destruction

·         Lack of patience