Rsearch: Star image in music videos by Jemar

what is star image?

Star image is the way an artist is represented to the audience. Music videos are seen as the most effective way to do this as it is able to reach a mainstream and international audience. Star image makes an artist unique as they’ll all have their own styles which will allow them to create an expectation of themselves. In addition, they can also use their star image to reinvent themselves in order to change from their representation or to target new audience.

How can music videos help boost an artist’s career?

• ·         Promotion
• ·         Wealth and Money
• ·         Reinvent image
• ·         Appeal to Target Audience
• ·         Audience Pleasure

Miley Cyrus Story

Miley Cyrus just began Hannah Montana here as we can see she is really young and innocent and this is represented through the way she dresses. She is seen to be enjoying her childhood and road to fame due to her She chilled out and cheerful and chilled out.. The lyrics she uses are very childish and innocent. She doesn’t necessarily have a target audience yet due to her yet to make herself known and establish herself.

This image a few years later shows Miley Cyrus looking much more mature as she has turned into a beautiful young adult. At this point in her life she has a target audience of both young girls and boys, whilst seen as an intimidating figure towards teens due to her being very attractive. She didn’t dance much but when she did they were choreographed danced routines in order to make her the centre of attention.

Miley Cyrus is seen here just after she left her TV show Hannah Montana, she is seen as glamorous, sophisticated yet sexy and intimidating adult. She has a wider range of target audience now as she attracts and targets a lot of male audience because of her looks as she is seen as a sexual object. At this point Miley Cyrus begins to become a lot more independent and this is shown through her dance moves as she performs her own dance moves now and is seen to be a little more revealing. She is viewed as even more lyrically confident towards the opposite sex as she is more mature and her lyrics are more meaningful.

At this point the traditional Miley Cyrus we have all grown to love has gone on a rollercoaster due to the dramatic change which has occurred in her left just a year after leaving Hannah Montana and becoming more independent. She is now viewed as a sexual object designed to visual pleasure both men and women. Her target audience will have known changed from young children to young adults and above due to the sexual references which are associated with her. Wrecking ball is seen as her first big step to change due to all the sexual tension and implications she creates in the video. Compare this to her climb video a few years ago and you can see how her star image has changed dramatically.

From This short sequence of Miley Cyrus’s path to change we are able to see just how her star image has progressed so much. This is because overtime some artist matures and evolves into something out of their representation. 

Stars and their image

Adele Is a British singer who is known for the deep, meaningful music she produces. She is a very sophisticated and independent individual. She has a target audience of from a young adult age (16) to (30+) or so. She doesn’t necessarily dance as she has built a reputation of just needed a mic and her voice to entertain her audience. She is lyrically strong as her lyrics are really meaningful and ordinary which allows her audience to relate to her. For example, her break up song, Someone like you.

Selena Gomez is another young artist who was very similar in comparison towards Miley Cyrus who chose not to go down that sexual voyeuristic route as Miley did. She is also very independent since leaving her TV show and is now seen as a very mature and respectful young adult. This is shown through the way she represents herself as she dresses and looks very sophisticated. She’s recently just released a new perfume line which suggest that she is trying to appeal, attract and target more new audiences. In addition, this also allows her to promote and advertise herself to different markets such as the perfume industry. Like her independence, her dance moves are very independent as she choreographs her own routines compared to a few years ago. Selene Gomez is also lyrically different as she sings more mature and meaningful songs in which her fans can relate to.

·         Artist’s Star image

 Sexual reasons,
·         Help express sexuality
·         Sexual views
·         Exploit or to feel comfortable
Political reasons
·         For/Against something political
·         Express political views
Moral reasons
·         Personal opinions
·         Issues they believe are important
Social reasons
·         Represent lifestyle or ideologies of having a good time.

Conclusion

Star image is important as it represents the artist to the audience through the use of music videos. The artist’s star image represents themselves which allows the audience to get closer and be able to relate to the artist. I plan to present my Star in a very innocent yet mature manor as I don’t have a big enough fan base to go on a rollercoaster like Miley Cyrus did.

Research: Mulvey’s male gaze by Jemar

What is the Male Gaze theory?

The concept of male gaze is how the heterosexual male gender looks at the voyeuristic female genders that are presented to them in music videos.

Feminist believe that women are viewed different in order to attract and please the male target audience.

Different ways it can be thought of:

• ·         How men look at women
• ·         How women look at themselves
• ·         How women look at other women

Laura Mulvey’s ‘Male Gaze’ (1975)

Laura Mulvey is a british feminist film theorist who believed that women in music videos are viewed from a heterosexual male perspective due to their representation.

Laura Mulvey’s Feminist Theory on the Male gaze suggests:

• ·         Audiences ‘view’ characters from the perspective of a heterosexual male.
• ·         Men only look at women for visual pleasure.
• ·         Active Male/Female Passive

Examples of the ‘Male Gaze’ used in music videos.

- Benny benassi - Satisfaction

In the Satisfaction music video, women are represented as hard working, voyeuristic individuals. The way they are dressed and how they choose to wear their clothes makes them in a male’s perspective look like sex symbols. An example of this is when one of women are viewed using the sander in a seductive way, cinematography is seen in this motion as the camera focuses on her body rather than her face. A close up shot is then used to view her breast. This reinforces Laura Mulvey’s Theory of characters being viewed from a heterosexual male’s perspective.

- Rihanna – Pour it up

Male gaze is heavily exploited in this music video as every female is seen demonstrating the male gaze, including the artist Rihanna who is known for her sexual behavior in her music videos. Firstly, when one of the women is seen dancing on a pole in her revealing clothes, close up editing is used to focus on the women shaking her ass. This is a sign of voyeurism as the camera movements make the women viewed differently as they are now seen as sexual objects and fantasy’s to men. This relates and reinforces Laura Mulvey’s theory of men looking at women for visual pleasures.

- Mariah Carey – Touch my Body

The ‘Male  Gaze’ is represented throughout this music video as the artist Mariah Carey is seen behaving in a seductive and voyeuristic manor. This is first seen through the way she dresses throughout the music video, she wears very sexy matching stockings and bra, short tight skips and revealing tops which shows a lot of cleavage. Close ups are used to focus on her curves and boobs. This suggest that this is all that men think of when they look at women as a lot of the focus was on her curves, ass and boobs. Laura Mulvey’s theory is then introduced her as this relates to her saying men only look at women for visual pleasure. In addition, at the end of the music video it shows that the video turned out to be nothing but a fantasy for the male character which reinforces the visual pleasure statement.

‘Male Gaze ‘ Criticisms

• ·         Directed towards men – New age of commercialism
• ·         Assumes everyone is heterosexual
• ·         Doesn’t consider female spectators
• ·         Views are many from a heterosexual perspective.

 Conclusion

Evaluating all my research I’ve gathered, I’ve decided I will in fact be using the ‘Male Gaze’ in my music video if I do use women as this will allow me to target a male audience. I will represent women in my music video very seductive fashion in order to give my music video a bit of something special.  However, I could lose potential female feminist audience as they may not like the way women are presented in my video.

Research: Intertexuality in Music Video - Jemar

What is intertextuality?

Intertextuality is when the music video has formed a relationship with or shows reference to something/one else. This can be done in a number of ways, for example gimmicking an artist, making reference to someone political or displaying an ideology of something. This is often called an intertextual reference as it is being ‘referred’ to in the video. Theorist Andrew Goodwin suggests that intertextual references in music videos are becoming very popular as it is now a new way of entertaining the audience.

Why it might appeal to an audience?

Intertexuality is used in most music videos as it allows the audience to relate themselves to the music or artist due to the unique effects used by the artist in the music video. References allow the music video to seem controversial which then allows the audience to make they own interpretation of the music video. Some intertextual references can appeal to a target audience due to the audience manipulating these references into humour and making the music video more interesting compared to the usual conventional music videos.

Intertexuality in Music Videos

Many artists nowadays use the concept of intertextuality in their music video in order to make it appeal to their target audience in some way, shape or form.  An example of a music video which demonstrates intertextuality precisely is Alexandre Burke’s single Hallelujah. This is because there are a series of different shots of her X factor journey before switching back to her actual music video.

- Alexandre Burke - Hallelujah

Another example is One direction’s song called the best song ever where they are seen acting in it like a film. This is seen as controversial as it refers back to the reference of them acting different due to the industry’s high demands. For example, during the music video the marketing advisor is seen trying to make the boys act and dress different.

- One Direction - best song ever

George Michaels music video called ‘Outside’ is another example of how intertexual references are made within a music video. The video starts of having a resemblance to a porn channel before close up shots are used to show the audience a view of a women’s chest whilst she is seen undoing her top. The camera switches several times to show the audience that the male character is staring at her. This is done in order to create intensity and a sexual tension between the two characters. The female seen biting her lip along with the film credits at the opening to make the video look more like a narrative based film adds to the representation of the video representing porn. Crime television can also be represented in this music video as it is designed to look as if the footage is coming from a surveillance camera on a helicopter in which most people will relate this to the authority and law.

Advantages of Intertexuality

• ·         Forms a relationship with Audience.
• ·         Unique to other conventional Videos
• ·         Targets Audience’s interest such as Humour

Disadvantages of Intertextuality

• ·         Lead to a Lawsuit
• ·         Confusion amongst Audience
• ·         Controversial - Damage Reputation/Image
• ·         Takes away attention From Artist/Narrtive

 Conclusion

From all my research in and around intertexuality in music videos, I’ve decided I won’t be using any references in my music video as I fear it may take away a lot of the attention from the music and narrative. It could possibly damage my artist’s image which isn’t good as this means I’ll be appealing to fewer audiences. In addition, Adding intertexual references may confuse my target audience which I hope to appeal to.

Research: History of Music Videos by Jemar

How have modern day music videos changed from traditional music videos?

Modern day music videos compared to traditional music videos back in the 90’s has changed drastically due to the improvements in modern day technology which allows artist to add further elements in their videos in order to appeal to their target audience. These elements range from lighting, different edit styles to the ways in which camera shots are taken. These changes also allow artist of the modern day to be more artistic and creative with their music video as they use it to enhance or even reinvent their star image in hopes to appeal to their target audience.

How important are music videos today?

• ·         Marketing tool.
• ·         Entertainment purposes.
• ·         Builds, loyal fan base.
• ·         Exposure.
• ·         Share values & ideas.

Music History Timeline:

1929: Bessie Smith featured in ‘’Saint Louis blues’’ which was the first musical film ever released at the time. Although it features a narrative based dramatized performance of a hit song, it was not and still isn’t regarded as a music video due to the minimal use of elements used in which would make it conventional to a music video. These elements varied from the little use of editing to no lighting at all due to the film being recorded in black and white.

1940: Walt Disney released an animated film called Fantasia which was based mostly around famous segmented pieces of classical music which was visually match as the use of moving images was introduced within this time period.  Although this film does follow the general conventions of a music video due to the edits used, it isn’t classed as a music video as during the production process the film wasn’t produced to be a music video.

From 1930-40 the use of moving images was used by many films around this time especially animation, as this was seen as a big and popular genre during this time period.

1956: In 1956 Tony Bennet performed a song called ‘Stranger in paradise’ as he walked through Hyde Park singing it. Due to the UK and US distribution he had, He later claimed due to this he created the first ever music video. However, this statement is viewed as undone as he’s intentions weren’t to create a music video. In addition, the elements used in this video didn’t match those of a conventional music video

.

1964: The Beatles were a part of the first major motion picture music video called ‘’ Hard day’s night’’, this music video is seen as a concept based video due to the lack of meaning and relations between the visuals and the lyrics. This music video has the basic visual elements in which you’d see in today’s music videos. From then the Beatles began to produce and merge moving images with their music in order to appeal to the audience.

1966-1968: The monkey’s was a TV show in which at the end of each episode had a short film segment created in order to accompany their song which was used in their TV series. However, these short films weren’t seen as a music video due to the lack of conventional conventions used.

1966: The birth of Pop of the pop (TOPT’s) was made announced as they were created to promote different singles for different artist. TOPT was seen as a promotional benefit as provided exposure to an artist as it meant they were advertised to a large variety of different audiences with different taste and interest. In addition, This also created competitive videos by artist as they all competed for air time.

1967: The Beatles begin to develop different techniques from films such as film effects, dramatic lighting and different camera angles in order to make their music video more conventional and appealing to the audience.

1975: in 1975 the music video ‘Bohemian Rhapsody’ became the first ever video to be created specifically for that song to be played on TV in order to replace a live performance on TV. This song was created by Queens and was the first ever song to be made on a video format.

From the years from the 1970 to the 1980 the introduction of high quality videotape recorders and portable video cameras allowed artist to produce promos cheaply and efficiently rather than filming the whole thing as it was very expensive.

1980’s: During this time period, the launch of MTV was revealed as they later became musical success. By the Mid 80’s their music videos would grow to become a central role in the music industry. The like of Madonna owes a great deal of her success due to the advancements in the music industry which allowed her to construct a seductive appeal towards her audience.

1981: This was the official launch of MTV and the development of music videos, the first video to be aired was called Buggies which is known as the video that killed the radio star. This quote refers to the saying of technology enhancements in music videos killed the popularity of the radio which at one point was seen as a major distributor in the music business. There are other quotes such as ‘’Picture came and broke our hearts’’.  Artist in the 1980’s began to create more of a sophisticated effect in their music video in order to appeal and stand out against others. In addition, storylines and plots were also added in order to make them more appealing.

1984: In 1984 Michael Jacksons music video, Thriller was seen as breathe taking to the modern age as it took music video format to a whole another level. This was due to the conventional elements used in this video which made it very appealing and entertaining to its target audience. These elements varied from the intellectual references made to make the video look more like a film to even the voice overs used in order to create suspense amongst the audience.

TOTP’S also began to censor video contents as Duran Duran become the first ever video to be censored due to the use of sexual contents which is featured.

How have music video changed over time?

Music Videos have changed drastically over time due to the forever new changes to technology. Music videos now compared to a long time ago use conventional elements such as Editing, lighting and cinematography in the videos in order to make them appealing to the target audience. In addition, compared to a few years ago music videos are now able to be consumed through many different sources compared to the early 90’s where videos were seen in Films or on the radio.

Ways videos are currently consumed?

• ·         Youtube
• ·         Vevo
• ·         Laptops
• ·         Social media websites
• ·         iTunes
• ·         Consoles
• ·         TV Channels
• ·         Advertisments

Conclusion

This post has allowed me to learn and understand about the early years of music and how developments and changes in technology have influenced the major change in how music is produced and consumed. This post has allowed me to see the importance of music videos to present day and see through the use of conventional elements the impact music videos have on the audience. 

Research: Gondry and Cunningham’s diverse music videos by Jemar

What are diverse music videos?

Diverse music videos are videos which are from are from a different/alternative genre of music. These videos are used to express the directors and artists creative yet unique ideas. Diverse music videos have a niche target audience as it contains a lot of weird contents which is viewed by people outside the mainstream genre. In addition, they are also often concept based as these types of videos show no relationship with the lyrics or music therefore, it is random, different and concept-based.

Michael Gondry and Chris Cunningham are mostly known for their creation of diverse music videos. They have both obtained a lot of recognition and attention from other artist and audiences due to their success. These videos they tend to create targets a niche audience as they are so diverse that people may get confused or feel the video too weird and different to try to comprehend.

Chris Cunningham

 - 

Aphex Twin ft Chris Cunningham - Rubber Johnny

•  Nominated for the ‘best video’ at the Brits awards in 2000

This diverse music video Featuring Chris Cunningham and Aphex Twin is of course a concept based video and it is clearly represented and reinforced through the use of crazy special effects and also an alien like creature tide up in a room with a confused and terrified little dog. The video starts off with a man talking to this pet creature and it responding which indicates a sort of weird relationship. The video is to some extent quite chilling due to the use of low key lighting used on top of the dark environment in the video thorough the video and also the Alien pet creature which looks really scary and disturbing. This video may be seen as too abstract to comprehend for some people who are why diverse music videos mainly target a niche audience.

– Madonna – Frozen

This music video became an international hit around the world and even won the award for best special effects at the MTV music video awards in 1998. This Video focuses a lot on Madonna thorough the video purposely to promote her star image and gain recognition in order to increase sales. There are many different editing styles and special effects used in this video in order to help create and emphasise the concept video. These effects and styles vary from the low key lighting which is used thorough the video to create a creepy effect amongst the audience. Madonna is seen turning into animals such as a wolf and bird. This is an uncommon effect which is rarely used in music videos which therefore makes it memorable yet unique for the audience. Slow paced editing is used in the video in order to reflect the pace of the visuals and the pace of the music as this will make it more effective and also more conventional to the target audience.

 - Björk - All is Full of Love

This video called ‘Full Of Love' by Bjork’s which Cunningham directed won multiple awards for its creativity and realism as it picked up best break through music video at the MTV music award, it was also nominated at the Grammy awards for the best short film which is an outstanding achievement for Chris Cunningham. This video was about two robots who found love and is represented through the video name ‘’all is full of love’’. In the video starts off to show what it looks like to be a machine creating a robot, this is controversial as the robot is made to represents the creation of the human body. There many editing techniques used in this video such as a close up of the robots face which allows the audience to focus on the robot and recognise that it’s actually Bjork singing. As with all diverse music videos this is a concept based video and it is reflected through the choice of lyrics, music and visuals as they don’t seem to have any kind of relationship 

what so ever.

Michael Gondry

 – Gary Jules – Mad World

Although with Gary Jules being from more of a mainstream genre compared to Gondry’s, during this video conventional artistic alternative music video features were noticed. For example, the point of view shots from a rooftop looking down at people making animated figures on the pavement, this was confusing for the target audience as they didn’t know who the artist was or who they were supposed to focus on. This reflects the involvement of Gondry as he often tends to confuse the audience in his type of alternative music videos. The lack of dance moves moved the video away from being performance based but more concepts due to the lyrics & visuals not matching.

 - Mia Doi Todd "Open Your Heart

This is another strange and unusual music video directed by Gondry shows random people wearing different coloured t-shirts walking around the streets behind Dai Todd dancing in a coloured coordinated fashion. Da Todd is seen walking around gathering more people along her journey to join in. There is a sense of repetitiveness in this video as they random people seem to do the same dance routine thorough the video till the ending where they all start to twist and turn to form the colours of the rainbow. The lyrics do to some extent have a kind of relationship with the visuals as Mia is seen singing ‘’open your heart and your mind’’ which reflects the different colours used in the film and can be interpreted to represent everyone being different in their own way.

 - Come Into My World

This is another video which was directed by Gondry and sang by a famous attractive female role model, Kylie Monroe which is seen as a great promotional tool by Gondry to make music with her due to her fan base and genre of music. The video clearly represents Gondry’s involvement as Kylie is seen around walking in a big circle on the street singing and every time she does one lap, everything would duplicate including herself. This is seen as strange and unusual which creates a sense of confusion amongst the audience.

Advantages of a diverse music video 

• ·         Audience hype
• ·         Controversial
• ·         Niche Target Audience
• ·         Individualism (memorable)
• ·         Abstract
• ·         Intellectual sense

Disadvantage of a diverse music video

• ·         Unpredictable (Bad/Good)
• ·         Limits target audience
• ·         No relationship Formed between Artist/Audience
• ·         Seen as weird and bizarre (Lose audience)

I believe the diverse music should stay well away from the mainstream music culture due to the weird and confusing elements about it which will be too abstract from a majority of the mainstream audience to comprehend. The main stream music culture and diverse music are both of different worlds and should stay that way.

Conclusion

Looking at diverse music videos and there different directors artistic taste such as Cunningham and Gondry has given me a more precise idea of the type of music I wish to create. I will not be following the conventional diverse music videos due to the weird/creepiness which follows as this may upset my target audience who are more mainstream than the niche target audience diverse videos target.

Research: Music Video Channels by Jemar Legister

Music channels why are they important?

Music channels are seen as very important in the music industry as they allow an artist to promote themselves due to the exposure which the music channel gives them. Different music channels have a different genres of music in which they play. This benefits the audience as they can choose a specific music channel in order to suit their taste. In addition, Artist benefit from this as they can now attract more of an interest in different viewers who haven’t seen or heard of them before.

Music Genres

Music channels sometimes also have sub-channels also known as sister channels. For example,  MTV Base, Rock and dance. This gives viewers more of a variety of music to choose from in order to suit their taste.

·         Music channels don’t always necessarily show music

Geordie shore – reality show American lifestyle

Music industry

The music industry has evolved significantly over recent years due to the innovation made in technology. This is seen through how music videos are put together and produce in comparisons to how they were done a few years. There are also a lot more music channels than ever before due to the increase in the popularity of music.

This increase in music channels in today’s television has been made to suit the taste of a majority of people who are into genre’s as this will allow the music industry to appeal to more/different people all at once. In addition, without music channels artist will have less exposure and less viewers which will lead to a decrease in demand and potentially sales for the artists record label.

Music channels and synergy to appeal to the audience:

Music channels are able to appeal to their target audience due to them producing what the audience want to hear which keeps them coming back. This is because music is based on the audience as without an audience there wouldn’t be any music produced which is why music channels aim to meet their audiences need.

Some music and film’s merge together through the soundtrack they use, this is what you call synergy. It is seen as very beneficial to both the music and film industry in terms of promotion and increasing sales as when one industry is promoting, it then promotes the other. For example, Wiz Khalifa’s  song called We own it was used as the soundtrack to fast and furious 6.

·         Underrepresentation of music channels?

Underrepresented music genres are seen as the music genre’s which aren’t seen as mainstream and aren’t as popular amongst the people of today. These underrepresented genres are mostly niche genres such as classical or country which have a low UK fan base. American channels also have a low UK fan base due to them having a different lifestyle to ours which is why there music channels aren’t as popular.

Advantages: of having so many channels.

-          Exposure

-          Promote artist

-          Synergy

-          Increase probability of download from viewers

-          Visually stimulate

Conclusion:

From my research on music channels I think I would prefer to play my music video on one of the pop genres such as MTV. This is because I’ve realised I would receive a significant amount of exposure playing my music video on a mainstream channel. However, I may also choose to play it on a music channel which plays niche genres depending on the genre of my music video as I will be able to specifically target audience’s needs.

Research: Media Institutions by Jemar

What is a Media institution

A media institution is a well-established and profitable organization in which deals with the advertisement and promotion of music and entertainment. Media institutions are created in order to help promote an artist or music as well as entertaining the audience as everything is based around satisfying the target audience.

Having a media institution can lead an artist to his or hers success as they provide them with a range of various opportunities they wouldn’t of come across if they weren’t signed to a institution. This is because many music companies provide what all artist need, exposure. This is done through the use of promotion and advertising in which the music companies form for the artist. For example, Music channels advertisement, Film soundtrack synergy.

Another great example of this is the X factor winners, once they have signed they’re contracts their music company provides them with tours and shows in which they go to perform in order to promote and advertise themselves.

5 most important elements in the music Industry:

• Visual Style – This is how the company goes about attracting their target audience through the use of visual styles such as colours or font styles etc.
• Branding – This is the way in which the company presents themselves to their target audience in order to appeal and attract them.
• Target Audience – This is the specific audience range the company will try to appeal it.
• Identity – This is how well the institution can be recognised, as the audience should automatically know what institution it is simply by looking at the logo.

Emi

 It is a well-established international institution which is known to be one of the world’s leading music companies.  This musical and electrical industry was formed in the early 1930’s by merger of the Columbia Graphone company and the Gramophone Company.

They own record labels such as Angel records, Capital records, Capitol Latin, Virgin Records etc.

They have had libraries of artist such as Jay Z, Katy Perry, Coldplay, Snoop Dog, Kylie Monroe, and The Beatles.

Sony BMG

This music company again resulted from the merging of two companies in 2004 which s when Sony BMG was formed. This music company changed their name from Sony BMG to Sony music entertainment in 2008, it offers a range of hip hop, country, classical, pop. Gospel and rock recording labels.

Record Labels – Arista records, Columbia records, epic records, J records, Jive records etc.

It is known for providing music labels for international superstars such as: Pit-bull, Avril, Chris Brown, Beyoncé, Brittany spears, Willow Smith.

Universal

Founded in 1931 by a man named Jimmy lovine, Universal also known as UMG is known to be the world’s largest and most successful music content company.  This company discovers and develop recording artist in order to make them appealing to a target audience. These artist are then have themselves market and promoted across a wide array of formats and platforms.

Labels: Def. Jam, Young Money, Decca Recording, Republic Records

Artist varies from:  Akon, Mariah Carey, Mary Blare Blidge, Adele, Justin Bieber, Nicki Minaj.

Warner Music Group

Founded in 1958 by Stephen Cooper, This music company isn’t as popular as all the rest however, still is an international institution which allows it to target and appeal to a wider variety of audiences.

Labels: Asylum Atlantic, cordless, east west, warner bros, reprise, rhino.

Artist varies from: James Blunt, Plan B, Bruno Mars, Paramore, T.I, Kid Rock, B.O.B

Conclusion

This research post has allowed me to take a look at some of the different music companies and see what effect they have on their signed record labels and artist. From this I have come to a decision to pick Sony BMG. Although not the best record label, it is still one of the biggest record label and it hosting international record labels will allow me to appeal and attract a variety of different people across the globe.