Planning: Pre-production paperwork

It is important to create a pre-production paperwork before filming for our music video in order to avoid any filming infringment when filming in public. It also allows us to create and follow a detailed schedule which will make sure that we dont waste any possible filming time.

The risk assessment is a detailed analysis of the locations which are used in your filming. The purpose of a risk assessment is to uncover all the possible dangers which may occur whilst filming with solutions on how to tackle these problems.












A Pre-production schedule shows you exactly when the filming is going to happen and also where it is going to happen. This is beneficial as it rules out any misunderstanding.



The location recce is a summary of all the different locations you plan to use.





The location release form are legal documents of agreements for which the company, council or
people give us permission to film in their area.

The release and consent form is a legal document that goes over the terms and agreements for all that are acting in the production.

 

 

 

Conclusion

Filling out the pre-production paperwork has been very beneficial in regards of helping us plan for our filming as it has allowed us to save a large amount of time due to it forcing us to be organised. Furthermore, we went over everything concerning our production cast therefore reducing the chances of accidents occuring.

Research and Planning - Adverts: Drafts of adverts

Adverts are marketing tools which is used to attract a target audience.  It provides visual information about the artist and the album which is used to influence the consumers decision to buy the product. Key information such as the track liste and where it is available to buy should also be included as these are seen as conventional elements of a advert.

Purpose of an advert

• Appeal to the intended target audience.
• Buy into artist lifestyle and ideas.
• Feeds into the representation of the 'star image'.
• Attract, persuade and influence.

Draft 1:

 

advantages

• Artist image is clear
• Key information such as the date and singles that feature on album
• Colour theme compliments the 'House' Genre'

disadvantages

• Text is not clear as it gets lost within the image
• Colour of text is too similar to other colours in the advert
• doesnt state where it can be downloaded from
• layout needs to be clearer
• better image of artist

Draft 2:

 

advantages

• typographyu was more relevant to genre and clearer
• layout is much better and works well in revealling the text
• image of artist has better star appeal

disadvantage

• still need to show where it is available to download
• a lot of space on the right needs to be used#

Research and Planning - Digipaks: Drafts of digipaks

It is essensial during any advert production that a rough copy, otherwise known as a draft is created to give the person an idea of what the real product will look like. Each member of the group had to create a draft for the final digipak which we'd then all decide on the best one which we hope to improve and turn into our final product.

3 created drafts:

My Digipak

  

Trey's Digipak

 

Dwayne's Digipak

 





We picked Trey's draft to use as our final product as we all came to an agreement that it was the most effective yet conventional digipak which would compliment our artist, look visually appealing whilst relating to our chosen genre.

 

The Drafts

 

Draft 1:

 

 

 
 




Advantages

• Graphics suit the house genre.
• Aritst is clear and identifiable.
• Conventional digipak conventions used
• Visually appealing

Disadvantages

• Text needs to be clearer
• Typography needs to be consistent with advert
• More information about artist and production company
• Need to create the slide that includes the CD

Draft 2:

 

 

Advantages

• Images of artist create star appeal
• Design on cd is very urban and reflects Target audience well
• Colour compliment advert better

 

Disadvantage

• Information on book needs to be included
• Artist name on album
• Simple layout, needs to be a bit more visual and stand put more.

Conclusively, for our final production these are the things we need to consider:

• Typography
• Layout
• Additional information (Artist & Production)

 

 



Research and Planning - digipaks: Analysing Digipacks and conventions

Generic conventions of a digipak are essential as these different elements are what appeals to and draws in the target audience thus, influencing their decision to purchase the product. A digipak for an Album/Single needs to be effective, persuasive and look visually appealing in order for it to sell and appeal to the target audience.

Generic conventions of a digipak:

• Main image
• Sub Images
• Typography
• Track list
• Bar code
• Record label Logo

Conclusion

Analysing the different conventions of a digipak has allowed me to identify the elements I would need to include in my digipak in order for it to become appealing to the audience. I have also realised that the conventions I choose to implement in my digipak needs to fit the house genre music. This is why I chose to analyse Rudimental and I see them as very similar to my artist.

Research and Planning - adverts: Analysing Adverts & Conventions

A magazine advert firstly, is a print media which is used to market and sell a product. Identifying the generic conventions of a magazine advert is crucial during any stages of creating any magazine advert as the different conventions determine the success of the advert. Creating a magazine advert which follows the generic conventions will allow it to relate to the target audience, as well as making it visually appealing thus improving the artist's star image.

Generic conventions of a magazine advert:

• Audience Information
• Main image
• Title of Album
• Artist Name
• Featuring song
• Record label logo
• Release Date
• Previous Achievements

Conclusion

Looking at similar magazine adverts of similar artist has allowed me to identify the generic conventions of a magazine advert. This has helped me with the creation of my own magazine advert as I now know what features to implement in order to compliment my artist and promote his star image whilst being visually appealing towards he audience.

Research and Planning - advert: Creative brief for magazine advert

Creative brief

5 South Street        

Oasis academy Hadley

EN3 4PX

Jemar.legister@oasishadley.org

07955640208

Date: 9^th December 2013         Album Title/Artist:  New Moon / JJ

Project Manager: Jemar legister, Dwayne turner & Trey Payne      Release date:  15^th January 2014

Product overview

who are they?

JJ who is associated with house genre first emerged in 2008 when he was signed by MTA as they witnessed his talent and potential which they believe would one day make him the most talked about person in the world. (Artist name) talents have not gone unnoticed as he has been nominated for countless awards such as World Music Awards for World's Best Electronic Dance Music Artist and World Music Awards for World’s Best Song.

The magazine album concept

What is it?

We need a magazine advert with the visual representation of our artist in order to promote their star image and relate to the house genre. The artist will be initially wearing casual clothing which the house sub-culture is familiar to and would wear. The different location uses will allow the music genre to be outlined. We also thought that since their debut album is called ‘’aftermath’’, we’d relate some of the names to some of the tracks.

Why are we doing it?

This is our Artist’s first ever magazine advert in which we hope will bring us success and recognition due to the attraction of specific target audiences. The artist’s clothing will relate to the house sub-culture therefore, allowing them to be grouped in correct genre.

Comparable products

 

Released: 6th October 2013
Promotion: Club night

Released: 14th May 2013
Promotion: Album Release

 Consumer

 

Primary - 80% Males Aged 17-30 - C2 D E
Secondary - 20% Males aged 17-30 - C2 D E

What is the reaction we want?

We want our target audience to be able to relate to our artist as we hope they can relate to the sharing of their common norms, values and sub culture. We also hope this encourages the audience’s foreknowledge as they may want to know more about the artist and also the song/video.

How will we know it worked?

We will know whether it has worked or not based on the sales revenue we receive as this will determine whether or not it has appealed to our target audience. In addition, an increased fan base of our artist will also help us determine whether it has worked or not as this would mean our audience has adapted and is able to relate to our artist star image.

Key release dates

• Campaign: 9^th January 2014                                                       
• TVC Launch 11^th January 2014                                                                    
• Album Release: 15^th January 2014

Magazine Advert

·         Description – To produce a unique magazine advert designed to boost JJ’s star image through the use of exploiting his personality of being laid back and relaxed in order to emotionally appeal to the target audience.

·         Deadlines – 5^th January 2013

·         Objective – To produce and present a magazine advert where the target audience can relate to the artist and the album and therefore, be interesting in purchasing our single.

·         Proposition - To form a wider target audience within the house genre to build a well-known relationship resulting in commercial and economic success.

·         Restrictions/Limitations (Mandatories) – we must provide the artist name, album image, key release date, album title, information about the album, purchase product availability and the record label logo.

·         Production specs – Magazine advert poster

·         Creative edge spectrum -  we want the magazine advert to be more on the creative side than the safe side to take a risk and show the consumers who the band are about.

·         Budget - TBC

Research and Planning adverts: Advert Information

Name of artist: DJ-Tee
Album Name: The aftermath
What songs will feature as further appeal: What I might do, lack of pattience & visions of love
sub-images: Artist, itunes logo
Key dates: 15^th January 2014
available to download: iTunes, Spotify
institution company: MTA record / Moonlight production