Planning: Locations

Introduction

The location is very important when considering to film any kind of production as you want to make sure you choose a suitable setting which will compliment the music video allowing it to appeal to the target audience.

Location 1

 

This location is seen as effective in terms of the structure of the music video as this scenery will ebst suite a narrative based video, this will then be complimented by the lyrics. The location is also very urban which relates to the underground niche genre of house, there is a lot of open space available for dancers as we hope to implement a dancing narrative during our video.

This location isn't seen as your conventional mainstram genre location as it is used for more niche genres such as house. This therefore will appeal more to a smaller range of target audience.

Advantages of this location

· Conventional to house genre

· Open space, enables choreographed dances

Disadvantages of this location

· Finding and getting to the location

· Health and safety

Location 2

The plain white room in this location will be beneficial for our artist as it will allow us to capture different shots of him against a white background in order to portray a different perspective to the audience. In addition, with the lyrics being repetitive, this can be clear and easy to understand for the audience.

through my research I have found this lcoation to be simple and effective in terms of the audience being able to identify the genre of the music video. This location is also very relevant to the target audience as it allows the audience to see the artist in order to boost the artist's recognition. The artist can also portray their values and ideologies which allows them to connect to the audience due to shared values.

Advantages of this location

· Clear identification of the artist.

· Simple, audience's attention/engagement doesn't change.

Disadvantages of this location

· Finding a white room which can relate to the house genre.

· Finding the right space.

 

Location 3

 

 

This location is very beneficial towards this music video as it fits the house genre stereotype perfectly due to the graffiti background theme and high key lighting. This will be relevant to the lyrics as the repetitiveness will allow me to implement narrative scenes of dancers in the music video. This is effective as the lyrics and visuals will then be able to compliment each other.

This location is relevant to the house genre as it is a artistic designed area used to allow dancing and other creative events to take place. This urban location will allow us to create a whole different meaning to the song. In addition, this genre is also relevant to the target audience as it appeals to a small range of people due to house having a niche target audience. The subculture of this genre is emphasised through the graffiti designs on the walls and floors.

Advantages of this location

· Natural lighting used to create a atmosphere

· Promotion of star image

· Visually enticing due to graffiti designs

· Urban location used to promote a sense of equality

Disadvantages of this location

· Artist recognition as the dancers and the urban background could stop the audience from identifying the artist

· Hard to get to.

Conclusion

This planning of the different potential locations which we could use in our music video to best compliment the repetive lyrics and artist has allowed us to look at all the benefits and drawbacks of each location in order to get a better sense of the initial desired location in which we want to use.