Planning: Pre-production paperwork

It is important to create a pre-production paperwork before filming for our music video in order to avoid any filming infringment when filming in public. It also allows us to create and follow a detailed schedule which will make sure that we dont waste any possible filming time.

The risk assessment is a detailed analysis of the locations which are used in your filming. The purpose of a risk assessment is to uncover all the possible dangers which may occur whilst filming with solutions on how to tackle these problems.












A Pre-production schedule shows you exactly when the filming is going to happen and also where it is going to happen. This is beneficial as it rules out any misunderstanding.



The location recce is a summary of all the different locations you plan to use.





The location release form are legal documents of agreements for which the company, council or
people give us permission to film in their area.

The release and consent form is a legal document that goes over the terms and agreements for all that are acting in the production.

 

 

 

Conclusion

Filling out the pre-production paperwork has been very beneficial in regards of helping us plan for our filming as it has allowed us to save a large amount of time due to it forcing us to be organised. Furthermore, we went over everything concerning our production cast therefore reducing the chances of accidents occuring.

Research and Planning - Adverts: Drafts of adverts

Adverts are marketing tools which is used to attract a target audience.  It provides visual information about the artist and the album which is used to influence the consumers decision to buy the product. Key information such as the track liste and where it is available to buy should also be included as these are seen as conventional elements of a advert.

Purpose of an advert

• Appeal to the intended target audience.
• Buy into artist lifestyle and ideas.
• Feeds into the representation of the 'star image'.
• Attract, persuade and influence.

Draft 1:

 

advantages

• Artist image is clear
• Key information such as the date and singles that feature on album
• Colour theme compliments the 'House' Genre'

disadvantages

• Text is not clear as it gets lost within the image
• Colour of text is too similar to other colours in the advert
• doesnt state where it can be downloaded from
• layout needs to be clearer
• better image of artist

Draft 2:

 

advantages

• typographyu was more relevant to genre and clearer
• layout is much better and works well in revealling the text
• image of artist has better star appeal

disadvantage

• still need to show where it is available to download
• a lot of space on the right needs to be used#

Research and Planning - Digipaks: Drafts of digipaks

It is essensial during any advert production that a rough copy, otherwise known as a draft is created to give the person an idea of what the real product will look like. Each member of the group had to create a draft for the final digipak which we'd then all decide on the best one which we hope to improve and turn into our final product.

3 created drafts:

My Digipak

  

Trey's Digipak

 

Dwayne's Digipak

 





We picked Trey's draft to use as our final product as we all came to an agreement that it was the most effective yet conventional digipak which would compliment our artist, look visually appealing whilst relating to our chosen genre.

 

The Drafts

 

Draft 1:

 

 

 
 




Advantages

• Graphics suit the house genre.
• Aritst is clear and identifiable.
• Conventional digipak conventions used
• Visually appealing

Disadvantages

• Text needs to be clearer
• Typography needs to be consistent with advert
• More information about artist and production company
• Need to create the slide that includes the CD

Draft 2:

 

 

Advantages

• Images of artist create star appeal
• Design on cd is very urban and reflects Target audience well
• Colour compliment advert better

 

Disadvantage

• Information on book needs to be included
• Artist name on album
• Simple layout, needs to be a bit more visual and stand put more.

Conclusively, for our final production these are the things we need to consider:

• Typography
• Layout
• Additional information (Artist & Production)

 

 



Research and Planning - digipaks: Analysing Digipacks and conventions

Generic conventions of a digipak are essential as these different elements are what appeals to and draws in the target audience thus, influencing their decision to purchase the product. A digipak for an Album/Single needs to be effective, persuasive and look visually appealing in order for it to sell and appeal to the target audience.

Generic conventions of a digipak:

• Main image
• Sub Images
• Typography
• Track list
• Bar code
• Record label Logo

Conclusion

Analysing the different conventions of a digipak has allowed me to identify the elements I would need to include in my digipak in order for it to become appealing to the audience. I have also realised that the conventions I choose to implement in my digipak needs to fit the house genre music. This is why I chose to analyse Rudimental and I see them as very similar to my artist.

Research and Planning - adverts: Analysing Adverts & Conventions

A magazine advert firstly, is a print media which is used to market and sell a product. Identifying the generic conventions of a magazine advert is crucial during any stages of creating any magazine advert as the different conventions determine the success of the advert. Creating a magazine advert which follows the generic conventions will allow it to relate to the target audience, as well as making it visually appealing thus improving the artist's star image.

Generic conventions of a magazine advert:

• Audience Information
• Main image
• Title of Album
• Artist Name
• Featuring song
• Record label logo
• Release Date
• Previous Achievements

Conclusion

Looking at similar magazine adverts of similar artist has allowed me to identify the generic conventions of a magazine advert. This has helped me with the creation of my own magazine advert as I now know what features to implement in order to compliment my artist and promote his star image whilst being visually appealing towards he audience.

Research and Planning - advert: Creative brief for magazine advert

Creative brief

5 South Street        

Oasis academy Hadley

EN3 4PX

Jemar.legister@oasishadley.org

07955640208

Date: 9^th December 2013         Album Title/Artist:  New Moon / JJ

Project Manager: Jemar legister, Dwayne turner & Trey Payne      Release date:  15^th January 2014

Product overview

who are they?

JJ who is associated with house genre first emerged in 2008 when he was signed by MTA as they witnessed his talent and potential which they believe would one day make him the most talked about person in the world. (Artist name) talents have not gone unnoticed as he has been nominated for countless awards such as World Music Awards for World's Best Electronic Dance Music Artist and World Music Awards for World’s Best Song.

The magazine album concept

What is it?

We need a magazine advert with the visual representation of our artist in order to promote their star image and relate to the house genre. The artist will be initially wearing casual clothing which the house sub-culture is familiar to and would wear. The different location uses will allow the music genre to be outlined. We also thought that since their debut album is called ‘’aftermath’’, we’d relate some of the names to some of the tracks.

Why are we doing it?

This is our Artist’s first ever magazine advert in which we hope will bring us success and recognition due to the attraction of specific target audiences. The artist’s clothing will relate to the house sub-culture therefore, allowing them to be grouped in correct genre.

Comparable products

 

Released: 6th October 2013
Promotion: Club night

Released: 14th May 2013
Promotion: Album Release

 Consumer

 

Primary - 80% Males Aged 17-30 - C2 D E
Secondary - 20% Males aged 17-30 - C2 D E

What is the reaction we want?

We want our target audience to be able to relate to our artist as we hope they can relate to the sharing of their common norms, values and sub culture. We also hope this encourages the audience’s foreknowledge as they may want to know more about the artist and also the song/video.

How will we know it worked?

We will know whether it has worked or not based on the sales revenue we receive as this will determine whether or not it has appealed to our target audience. In addition, an increased fan base of our artist will also help us determine whether it has worked or not as this would mean our audience has adapted and is able to relate to our artist star image.

Key release dates

• Campaign: 9^th January 2014                                                       
• TVC Launch 11^th January 2014                                                                    
• Album Release: 15^th January 2014

Magazine Advert

·         Description – To produce a unique magazine advert designed to boost JJ’s star image through the use of exploiting his personality of being laid back and relaxed in order to emotionally appeal to the target audience.

·         Deadlines – 5^th January 2013

·         Objective – To produce and present a magazine advert where the target audience can relate to the artist and the album and therefore, be interesting in purchasing our single.

·         Proposition - To form a wider target audience within the house genre to build a well-known relationship resulting in commercial and economic success.

·         Restrictions/Limitations (Mandatories) – we must provide the artist name, album image, key release date, album title, information about the album, purchase product availability and the record label logo.

·         Production specs – Magazine advert poster

·         Creative edge spectrum -  we want the magazine advert to be more on the creative side than the safe side to take a risk and show the consumers who the band are about.

·         Budget - TBC

Research and Planning adverts: Advert Information

Name of artist: DJ-Tee
Album Name: The aftermath
What songs will feature as further appeal: What I might do, lack of pattience & visions of love
sub-images: Artist, itunes logo
Key dates: 15^th January 2014
available to download: iTunes, Spotify
institution company: MTA record / Moonlight production

Research and Planning: Creative brief for digipaks

5 South Street        

Oasis academy Hadley

EN3 4PX

Jemar.legister@oasishadley.org

07955640208

Date: 9^th December 2013         
Album Title/Artist: DJ-Tee / the Aftermath

Project Manager: Jemar legister, Dwayne turner & Trey Payne      
Release date:  15^th January 2014

Product overview

Who are they?

DJ-Tee who is associated with house genre first emerged in 2008 when he was signed by MTA as they witnessed his talent and potential which they believe would one day make him the most talked about person in the world. DJ-Tee talents have not gone unnoticed as he has been nominated for countless awards such as World Music Awards for World's Best Electronic Dance Music Artist and World Music Awards for World’s Best Song.

Album Concept

What is it?

We created an album cover which best represents the artist star image in order to pull in a variety of different audiences. We want to create something that will appeal to our audience and also that will reflect the genre well. I am planning on using effective images of my artist because this will then promote the artist star image enabling them to appeal and encourage people to watch it. We are creating this album as we hope to one day boost (artist name) star image; we hope this will boost our chances of having a music video on the top 10 charts.

Comparable products

1

Released: 12^th August 2013                                    

No.14 in UK Charts                                                    First week sales: 65,901

2

Released: 4^th June 2013                                    

No.25 in UK Charts                                                                 First week sales: 35,987

3

Released: 2^nd September 2013                                     

No.4 in top House songs                 first week sales: 8,987

Consumer

Primary                                            80% Males aged 17-30                     C2 D E

Secondary                                            20% Males aged 17-30                     C2 D E

What is the reaction we want?

We want our target audience to be able to relate to our artist as we hope they can relate to the sharing of their common norms, values and sub culture. We also hope this encourages the audience’s foreknowledge as they may want to know more about the artist and also the song/video.

How will we know it worked?

We can assess whether our campaign has worked due to the sales revenue we receive. In addition, we can also check whether it has worked or not based on our audience’s feedback as this will give us an insight into the minds of our audience.

Key Launch dates

·         Press campaign: 8^th January 2014

·         TVC Launch: 10^th January 2014

·         Album Release: 15^th January 2014

Album Sleeve

·         Description – Produce an album which is able to relate to the audience through the representation of the artist’s personality and emotion. We hope this will appeal to our target audience, forcing them to find out more about the artist therefore resulting in them buying the album.

·         Deadlines - 30^th December 2013

·         Objective – Produce and present an album where the target audience are able to relate with it due to it representing everyday life and normality.

·         Proposition – To form a wider target audience within the house genre to build a well-known band resulting in commercial and economic success.

·         Restrictions/Limitations (mandatories) – The only restriction is to provide the artist name and album name.

·         Production specs – One CD with a plastic case.

·         Creative edge spectrum - we want the album be to visually appealing and creative in order to promote DJ-Tee’s star image in the best way possible.

·         Budget - TBC 

Planning: Analyse three similar Music video

Planning: Analyse three similar music video

Analysing three separate but similar music videos allows us to piece together different segments from each which helps us visualise how the music video would look when added all the conventional house genre elements into it.

Ed Sheeran - Small Bump

The star’s representation is clearly seen and is able to be identified by the audience due to his body language, facial expressions and also his overall attitude as a sense of seriousness was portrayed by the star.

Analysis of 'Star' represrentation:

• ·         The star is portrayed to be lonely and serious as he is seen sitting in a hospital waiting area all by him looking down at the floor. The lack of movement reinforces this star representation.
• ·         Long shots of the artists to show body language.
• ·   Close up shots to capture stars emotions, results in the audience feeling a sense of sympathy/empathy towards the audience.

 Analysis of Location

• ·         The simplicity of the artist’s chosen location relates to their star status as he uses a normal location which is used by everyone at some point.
• ·         Location represents the context of the whole situation. (Artist friend lost a baby)
• ·         Relates to the themes.

Analysis of Costume

• ·         Relevant to the theme, the artist is wearing casual clothing which represents how someone would dress if they were called to the hospital to an emergency as they would just come dressed in what they already had on.
• ·         Costume represents genre of the star.
• 
  

 Analysis of iconography

• ·         Chairs are all empty, represents the artist feeling alone during a rough time. This creates an emotional response from the audience due to them feeling a sense of sympathy and empathy.

Analysis of Lighting

• ·         Natural lighting to emphasise the seriousness of the mood and atmosphere. This allows the audience to feel the emotion coming from the artist which allows them to relate.
• ·         Low key was represented at certain points during the music video as this represented the mood of the video.

Analysis of the Editing

• ·         Slow paced editing along with cinematography allows the audience to capture the emotions on the artist face.
• ·          This allows the different camera shots to compliment the lyrics.

Conclusion

This Planning post has given me a greater insight of what features and factors all affect the response which is given off from the audience. This is because we look at a variety of different successful music videos which we then compare to our planning to see how we could make it better. This then allows us to make the adequate changes in order to appeal to our target audience.

Run - DMC It’s Like That

 

Star representation

• ·         This video does not have the start representation in this music video that we are looking for

Analyse Location

•  The urban underground location represented in this video is something we wanted to represent in our video
• The empty large space we can incorporate in our video to show off the dancing

Iconography

• ·         The stereo is a very iconic prop used in dance videos that we would like to use as well

Analyse costume:

• ·         The characters in our video would be wearing casual urban clothing, similar to the characters in this video. items of clothing we would include: hoodies, tracksuit bottoms, t-shirts and trainers

Editing

• ·         We can use the various jump cuts to show the different characters moves
• ·         Fast pace editing to show  the reactions from the two groups and the certain moves of characters  
• ·         Shot reverse shot  to show the different reactions of characters in the different groups

This has help developed ideas for are music video because we plan to use the concept of dance in our music videos, in a result to this we plan to entertain the audience, make the audience  want to watch it more.    

Example - Kickstarts

Star representation

• ·         The is no actual representation of the artist that we want to take from this video

Locations

• ·         The use of the white background the artist used in some of the clips in this video is similar to the background to what we want our artist to stand in front

Costume

• ·         The characters costumes are casual which is how we want our characters to dress

Iconography

• ·         The iconography does not have any real relevance to our ideas for our music video.

Lighting

• ·         The use of high key lighting on the artist is an idea we wanted to use on our artist for our music video

Editing

• ·         The use of fast paced transitions is definitely something we wanted to use to accompany the dancers as we quickly change between each one as they first danced their own dance and secondly dance the same routine so it looks like they are dancing simultaneously
• ·         We also would want to show this by using split screens like this video does.

This video has helped us develop ideas for our own production because its uses clever editing and a simple concept to produce a great video that we want to use some of their ideas in our own video.

Conclusion

By looking in to three similar music videos, it has helped me to realise what techniques that worked well in other videos will work well in our video. From further analysis I now know how they make their music videos professional and therefore appeal to a large audience.