Research and Planning - Digipaks: Drafts of digipaks

It is essensial during any advert production that a rough copy, otherwise known as a draft is created to give the person an idea of what the real product will look like. Each member of the group had to create a draft for the final digipak which we'd then all decide on the best one which we hope to improve and turn into our final product.

3 created drafts:

My Digipak

  

Trey's Digipak

 

Dwayne's Digipak

 





We picked Trey's draft to use as our final product as we all came to an agreement that it was the most effective yet conventional digipak which would compliment our artist, look visually appealing whilst relating to our chosen genre.

 

The Drafts

 

Draft 1:

 

 

 
 




Advantages

• Graphics suit the house genre.
• Aritst is clear and identifiable.
• Conventional digipak conventions used
• Visually appealing

Disadvantages

• Text needs to be clearer
• Typography needs to be consistent with advert
• More information about artist and production company
• Need to create the slide that includes the CD

Draft 2:

 

 

Advantages

• Images of artist create star appeal
• Design on cd is very urban and reflects Target audience well
• Colour compliment advert better

 

Disadvantage

• Information on book needs to be included
• Artist name on album
• Simple layout, needs to be a bit more visual and stand put more.

Conclusively, for our final production these are the things we need to consider:

• Typography
• Layout
• Additional information (Artist & Production)