Research and Planning - advert: Creative brief for magazine advert

Creative brief

5 South Street        

Oasis academy Hadley

EN3 4PX

Jemar.legister@oasishadley.org

07955640208

Date: 9^th December 2013         Album Title/Artist:  New Moon / JJ

Project Manager: Jemar legister, Dwayne turner & Trey Payne      Release date:  15^th January 2014

Product overview

who are they?

JJ who is associated with house genre first emerged in 2008 when he was signed by MTA as they witnessed his talent and potential which they believe would one day make him the most talked about person in the world. (Artist name) talents have not gone unnoticed as he has been nominated for countless awards such as World Music Awards for World's Best Electronic Dance Music Artist and World Music Awards for World’s Best Song.

The magazine album concept

What is it?

We need a magazine advert with the visual representation of our artist in order to promote their star image and relate to the house genre. The artist will be initially wearing casual clothing which the house sub-culture is familiar to and would wear. The different location uses will allow the music genre to be outlined. We also thought that since their debut album is called ‘’aftermath’’, we’d relate some of the names to some of the tracks.

Why are we doing it?

This is our Artist’s first ever magazine advert in which we hope will bring us success and recognition due to the attraction of specific target audiences. The artist’s clothing will relate to the house sub-culture therefore, allowing them to be grouped in correct genre.

Comparable products

 

Released: 6th October 2013
Promotion: Club night

Released: 14th May 2013
Promotion: Album Release

 Consumer

 

Primary - 80% Males Aged 17-30 - C2 D E
Secondary - 20% Males aged 17-30 - C2 D E

What is the reaction we want?

We want our target audience to be able to relate to our artist as we hope they can relate to the sharing of their common norms, values and sub culture. We also hope this encourages the audience’s foreknowledge as they may want to know more about the artist and also the song/video.

How will we know it worked?

We will know whether it has worked or not based on the sales revenue we receive as this will determine whether or not it has appealed to our target audience. In addition, an increased fan base of our artist will also help us determine whether it has worked or not as this would mean our audience has adapted and is able to relate to our artist star image.

Key release dates

• Campaign: 9^th January 2014                                                       
• TVC Launch 11^th January 2014                                                                    
• Album Release: 15^th January 2014

Magazine Advert

·         Description – To produce a unique magazine advert designed to boost JJ’s star image through the use of exploiting his personality of being laid back and relaxed in order to emotionally appeal to the target audience.

·         Deadlines – 5^th January 2013

·         Objective – To produce and present a magazine advert where the target audience can relate to the artist and the album and therefore, be interesting in purchasing our single.

·         Proposition - To form a wider target audience within the house genre to build a well-known relationship resulting in commercial and economic success.

·         Restrictions/Limitations (Mandatories) – we must provide the artist name, album image, key release date, album title, information about the album, purchase product availability and the record label logo.

·         Production specs – Magazine advert poster

·         Creative edge spectrum -  we want the magazine advert to be more on the creative side than the safe side to take a risk and show the consumers who the band are about.

·         Budget - TBC