Evaluation Question 3 - What have you learnt from your audience feedback?

What have you learnt from your audience feedback?

In order to gain constructive audience feedback, as a group we participated in various different tasks in order to ensure we were attracting our target audience and catering for their needs. Additionally, from the research and planning tasks, helped reinforce our knowledge of creating a music video as we were made aware of all the positives and negatives use of conventions that would appeal to our intended target audience. After the production of our music video we also participated in receiving feedback from   social media and focus groups. This therefore allowed us to better any music production in the future which we may potentially participate in by receiving some helpful audience feedback.

BEFORE HANDING OUT OUR QUESTIONNAIRE WE HAD TO ESTABLISH OUR TARGET AUDIENCE OF THE ‘House’ Genre.

Target audience – (The demographics of my target audience are :)

·         Age: 15-35

·         Gender: Unisex

·         Ethnicity: Diverse

·         Occupation:

·         Hobbies and interests: Music, Dance,

Questionnaire and graphs

During the initial planning stages of my music video I was made to place together a set of questions which would give me the feedback from my audience that I needed in order to make my music video as conventional as possible. I then formed a questionnaire which allowed me to attract my target audience as I was able to give it to my specific audience which would give me the beneficial and constructive feedback that I’m looking for in a constructive, quick and reliable manner.

Why did you create this?

I created this questionnaire as it was a reliable way in giving me back constructive feedback which would be beneficial as it’ll enable me to implement the feedback of conventions into my music video. Implementing these changes in my music video allows me to cater for my specific target audiences needs whilst being conventional of the House genre and reinforcing the audience’s expectations.

2)

Questionnaire and Graphs results:

I created a questionnaire in order to get into the minds of my audience and see what they like or dislike. This in turn allowed me to implement certain aspects based on the response from my target audience in order to make my music video as conventionally and visually appealing as possible. Additionally, creating a questionnaire allowed me to manipulate my results as I was able to hand out my questionnaire to certain and specific people. This therefore allowed me to benefit more specific and relevant responses.

Here are 4 questionnaires below with results. They also mention what it tells me and how it benefits me:

 

 

The questionnaire and graphs allowed me to ask and analyse results of specific questions in order to receive specific answers which I wanted to know. This influenced the decisions I made as I wanted to implement elements based on my audiences feedback which would appeal to them. Additionally, the question ‘does dance/reggae genre music appeal to you’ was made on behalf of our initial ideas as one of our ideas was a dance video.

Overall, my primary research was beneficial as it allowed me to identify my target audiences needs which therefore allowed me to implement changes in my planning in order to address and attract my audience. The grapth were effective as they gave me a visual representation of my feedback which allowed me to make a comparison of my results in order to see what my audience like or dislike.

3)

 

Why did you put your work on YouTube?

I placed my music video on YouTube as it would allow me to broadcast my video to a large audience variety as it is accessed 24/7 on a global scale by everyone of all ages due to it bein gthe largest video sharing website. This in turns allows mass promotion of my media product which will allow me to receive feedback from my target audience which will indicate what was positive or negative about my music video.  This is beneficial as it’ll allow us to better any future projects we make due to the responses.

Here are some comments we received from our YouTube viewers:

Positive

-          ‘The dance moves used in this music video was very good, I liked the flips used’

-          ‘This video reminds me of Run DMC’s music video as there was a close similarity between the two videos due to the dance battle scenes.’

Critiques

-          ‘This would have been better, if the music video was filmed in different locations such as a urban location.’

-          ‘Framing of the dancing could have been filmed a lot better’

What did I learn from this audience feedback in terms of whether I created a conventional and successful music video?

I leant that the audience feedback allowed me to evaluate the positve and negative criticism in order to make a balanced self judgement on whether my music video was successful by being visually appealing to my target audience. My feedback enabled me to look at positive aspects of my music video which helped raised the morales of my production crew as we all felt that we utilised our own time, material and energy in order to create this music video. However, the feedback allowed us to look at negatives which were pointed out such as some bad framing or a lack of different locations. This in turn allows us to learn and better any future projects based on these criticisms.

Additionally, I also learned how to upload videos onto youtube which will allow me to upload future projects onto YouTube for exposure purposes.

4)

 

 

Why did you put your work on facebook?

I uploaded my music video on facebook as it is a popular social networking site which is accessed by millions around the world. This therefore means my music video and artist will be subject to exposure which is beneficial as it’ll mean my music video is being viewed at on a global scale. In addition, uploading my music video on facebook will allow me to share it with close friends and relatives.

Here are some comments we received from our facebook viewers:

Positive

-          ‘Nice video bro, like the way editing is utilised in this video’

-          ‘The dancing along with the different camera shots add to the professionalism of the video, good work.’

Critiques

-          ‘This would have been better if the narrative was clearer’

-          ‘The chosen locations could have been better.’

What did I learn from this audience feedback in terms of whether I created a conventional and successful music video?

I learnt that the audience feedback I received from my music video was beneficial as it allowed me to assess the opinions of my audience in order to make a valid self judgement of whether my music video was successful or not. I found the critiques interesting as one comment stated that I could of used more urban locations in my music video. I to an extent agree with this comment as some dance scenes were filming indoors which in normal conventional house music video’s you’d expect it to be shot outside in a graffiti style location for example. Addtionally, my feedback allowed me to look at all the positive and negative points which were picked out from my music video. This therefore allowed me to identify ways of making my music video and future recording + editing projects as successful as possible.

5)



Why did you hold a focus group?

We held a focus group as it allowed us to interview a group of people and ask them specific questions about my music video. This is effective as it allowed me to get into the minds of my audience and see what they liked or disliked about my music video. This then therefore allowed me to identify certain aspects of my music video which was successful and contributed towards my music video meeting its end goal of being visually appealling yet conventional. However, holding a focus group also allowed me to view the negative points about my music video and evaluate how I could of improved it and made it better.

Here are some Positive and Critiques we received from our Focus group:

What have you learnt from your audience feedback?

What did you learn from this audience feedback in terms of whether you created a conventional and successful music video.

I learned how to effectively interview a group of people whilst maintaining the core focus of my interview which was to ask questions about my music video. I was able to gather more detail from the focus group than the other research methods due to the focus group being voice recordings. In addition, the focus group also allowed me to listen to all the positive and negative points of my music video which were pointed out. This therefore gives me a sort of indication on whether my music video met its purpose of being conventional whilst also being visually appealing, which from the general feedback I believe did.

Conclusively, I used a range of different media platforms in order to receive a larger variety of feedback from my audience. This is beneficial as it will ultimately determine whether my music video was conventional and also whether it was able to meet the expectations of the audience. The feedback I received on a whole was generally positive although from the critisms I received there is still room for improvement. As the leading producer in this music video I thought that it effectively targeted my audience and this is due to the questionnaire I put together earlier on during the stages of planning. This is because I was able to identify what my audience liked or expected to see which I then implemented in my music video in order to make it as conventional as possible. Additionally, I personally thought that I could of implemented more higher quality scenes as some scenes were recorded by a camera of a lower quality. In addition, more urban locations could have also been used in order to reinforce the ‘House’ genre amongst my target audience. Furthermore, I believe the feedback I received about my music video has helped me assess the good points of the video whilst looking at ways it could have been improved. Aswell as assessing my own performance during this process.