Research: Media Institutions by Jemar

What is a Media institution

A media institution is a well-established and profitable organization in which deals with the advertisement and promotion of music and entertainment. Media institutions are created in order to help promote an artist or music as well as entertaining the audience as everything is based around satisfying the target audience.

Having a media institution can lead an artist to his or hers success as they provide them with a range of various opportunities they wouldn’t of come across if they weren’t signed to a institution. This is because many music companies provide what all artist need, exposure. This is done through the use of promotion and advertising in which the music companies form for the artist. For example, Music channels advertisement, Film soundtrack synergy.

Another great example of this is the X factor winners, once they have signed they’re contracts their music company provides them with tours and shows in which they go to perform in order to promote and advertise themselves.

5 most important elements in the music Industry:

• Visual Style – This is how the company goes about attracting their target audience through the use of visual styles such as colours or font styles etc.
• Branding – This is the way in which the company presents themselves to their target audience in order to appeal and attract them.
• Target Audience – This is the specific audience range the company will try to appeal it.
• Identity – This is how well the institution can be recognised, as the audience should automatically know what institution it is simply by looking at the logo.

Emi

 It is a well-established international institution which is known to be one of the world’s leading music companies.  This musical and electrical industry was formed in the early 1930’s by merger of the Columbia Graphone company and the Gramophone Company.

They own record labels such as Angel records, Capital records, Capitol Latin, Virgin Records etc.

They have had libraries of artist such as Jay Z, Katy Perry, Coldplay, Snoop Dog, Kylie Monroe, and The Beatles.

Sony BMG

This music company again resulted from the merging of two companies in 2004 which s when Sony BMG was formed. This music company changed their name from Sony BMG to Sony music entertainment in 2008, it offers a range of hip hop, country, classical, pop. Gospel and rock recording labels.

Record Labels – Arista records, Columbia records, epic records, J records, Jive records etc.

It is known for providing music labels for international superstars such as: Pit-bull, Avril, Chris Brown, Beyoncé, Brittany spears, Willow Smith.

Universal

Founded in 1931 by a man named Jimmy lovine, Universal also known as UMG is known to be the world’s largest and most successful music content company.  This company discovers and develop recording artist in order to make them appealing to a target audience. These artist are then have themselves market and promoted across a wide array of formats and platforms.

Labels: Def. Jam, Young Money, Decca Recording, Republic Records

Artist varies from:  Akon, Mariah Carey, Mary Blare Blidge, Adele, Justin Bieber, Nicki Minaj.

Warner Music Group

Founded in 1958 by Stephen Cooper, This music company isn’t as popular as all the rest however, still is an international institution which allows it to target and appeal to a wider variety of audiences.

Labels: Asylum Atlantic, cordless, east west, warner bros, reprise, rhino.

Artist varies from: James Blunt, Plan B, Bruno Mars, Paramore, T.I, Kid Rock, B.O.B

Conclusion

This research post has allowed me to take a look at some of the different music companies and see what effect they have on their signed record labels and artist. From this I have come to a decision to pick Sony BMG. Although not the best record label, it is still one of the biggest record label and it hosting international record labels will allow me to appeal and attract a variety of different people across the globe.