Rsearch: Star image in music videos by Jemar

what is star image?

Star image is the way an artist is represented to the audience. Music videos are seen as the most effective way to do this as it is able to reach a mainstream and international audience. Star image makes an artist unique as they’ll all have their own styles which will allow them to create an expectation of themselves. In addition, they can also use their star image to reinvent themselves in order to change from their representation or to target new audience.

How can music videos help boost an artist’s career?

• ·         Promotion
• ·         Wealth and Money
• ·         Reinvent image
• ·         Appeal to Target Audience
• ·         Audience Pleasure

Miley Cyrus Story

Miley Cyrus just began Hannah Montana here as we can see she is really young and innocent and this is represented through the way she dresses. She is seen to be enjoying her childhood and road to fame due to her She chilled out and cheerful and chilled out.. The lyrics she uses are very childish and innocent. She doesn’t necessarily have a target audience yet due to her yet to make herself known and establish herself.

This image a few years later shows Miley Cyrus looking much more mature as she has turned into a beautiful young adult. At this point in her life she has a target audience of both young girls and boys, whilst seen as an intimidating figure towards teens due to her being very attractive. She didn’t dance much but when she did they were choreographed danced routines in order to make her the centre of attention.

Miley Cyrus is seen here just after she left her TV show Hannah Montana, she is seen as glamorous, sophisticated yet sexy and intimidating adult. She has a wider range of target audience now as she attracts and targets a lot of male audience because of her looks as she is seen as a sexual object. At this point Miley Cyrus begins to become a lot more independent and this is shown through her dance moves as she performs her own dance moves now and is seen to be a little more revealing. She is viewed as even more lyrically confident towards the opposite sex as she is more mature and her lyrics are more meaningful.

At this point the traditional Miley Cyrus we have all grown to love has gone on a rollercoaster due to the dramatic change which has occurred in her left just a year after leaving Hannah Montana and becoming more independent. She is now viewed as a sexual object designed to visual pleasure both men and women. Her target audience will have known changed from young children to young adults and above due to the sexual references which are associated with her. Wrecking ball is seen as her first big step to change due to all the sexual tension and implications she creates in the video. Compare this to her climb video a few years ago and you can see how her star image has changed dramatically.

From This short sequence of Miley Cyrus’s path to change we are able to see just how her star image has progressed so much. This is because overtime some artist matures and evolves into something out of their representation. 

Stars and their image

Adele Is a British singer who is known for the deep, meaningful music she produces. She is a very sophisticated and independent individual. She has a target audience of from a young adult age (16) to (30+) or so. She doesn’t necessarily dance as she has built a reputation of just needed a mic and her voice to entertain her audience. She is lyrically strong as her lyrics are really meaningful and ordinary which allows her audience to relate to her. For example, her break up song, Someone like you.

Selena Gomez is another young artist who was very similar in comparison towards Miley Cyrus who chose not to go down that sexual voyeuristic route as Miley did. She is also very independent since leaving her TV show and is now seen as a very mature and respectful young adult. This is shown through the way she represents herself as she dresses and looks very sophisticated. She’s recently just released a new perfume line which suggest that she is trying to appeal, attract and target more new audiences. In addition, this also allows her to promote and advertise herself to different markets such as the perfume industry. Like her independence, her dance moves are very independent as she choreographs her own routines compared to a few years ago. Selene Gomez is also lyrically different as she sings more mature and meaningful songs in which her fans can relate to.

·         Artist’s Star image

 Sexual reasons,
·         Help express sexuality
·         Sexual views
·         Exploit or to feel comfortable
Political reasons
·         For/Against something political
·         Express political views
Moral reasons
·         Personal opinions
·         Issues they believe are important
Social reasons
·         Represent lifestyle or ideologies of having a good time.

Conclusion

Star image is important as it represents the artist to the audience through the use of music videos. The artist’s star image represents themselves which allows the audience to get closer and be able to relate to the artist. I plan to present my Star in a very innocent yet mature manor as I don’t have a big enough fan base to go on a rollercoaster like Miley Cyrus did.