Planning: Artist's Star Image

Planning; Artist's Star Image

Planning the artist's star image is very important as it will allow you to mould the character in a way in which you prefer in order to make the artist appeal to the niche target audience and able to relate and be conventional to the artist's genre.

The theories that we are going to apply with our planning for our artist's star image are:

• Goodwin

• Dyer

Examples of artist that have influenced our artist representation

Don Omar

Rudimental

Disclosure

Morals and attitudes of artist

Our artist's attitude will be portrayed as cool and relaxed as this will allow the audience to relate to his genuinity. This in hope will form a relationship between the artist and target audience.

•        Laid back

•        Confident

•         Care free

Costume

We plan to have the artist dressed in a casual set of clothing as this will best represent his laid back and confident attitude. We hope the audience will be able to relate to the artist due to this.

•        Hat

•        Watch

•         Headphones

Lighting

We plan to use a variety of different lightings on the artist as this will allow us to show him to the audience in a different perspective. Lighting along with cinematography are elements which are used in order to help a artist become a commercial product.

•        Low key lighting

•        High key lighting

•         Natural lighting

Body language and facial expression

Our artist's body language and facial expressions will be kept at a minimum as we want to maintain his cool and relaxed attitude. However, when facial expressions are used we hope to capture them with a close up shot as this will allow the audience to see the emotions on the artist's face which in hope would create a sense of empathy.

How your artist is going to follow star conventions and why this is important for the audience and industry?

My artist is going to follow the star conventions by myself implementing dyer's theory into the planning. This is because we hope to mould our star in order to turn him into a commercial product. This will then allow our star to attract and appeal to a large variety of audience's which will not only boost our artist's fan base but also the sales return we get from the artist's song. We also hope to have our star portray his morals and values through social media websites such as twitter as this will allow the audience to see the real side to him which will then form a bond between them due to them being able to relate to his values for example.

Conclusion

This planning of the artist's star image was really effective as it has allowed myself and my group to mould our artist into our desired way in order to boost his star image, enabling him to attract and appeal to the target audience.