Planning: Lighting and Colour

Planning: lighting and Colour

Lighting and colour is seen as essential within any music video as it helps create a positive response from the audience due to the lighting and colour making the video visually appealing. For example using high key lighting in a music video along with other elements will be used to create excitement and engagement in order to capture the audience's attention

In this music video I plan on using high key lighting during the scenes near the start of the video where the artist is seen singing against a white background. Low key lighting however, will be used during the narration of the video where the two characters are dancing in the urban set location. This is because this is relative towards the conventional house genre.

In Beyonce's 'Best Thing I Never Had', video there is use of a spotlight which shines light directly onto the artist. This is effective as it promotes her star image through recognition by making her stand out. in addition, this also portrays her glamorous and aspiration image. I plan to use some kind of spotlight during my music video as I want to draw my audiences focus to the artist during the scene where he is singing against a white mysterious background.

Another music video which has influenced my choice of lighting and colour for my music video is The Fray 'How To Save A Life'. This music video uses high key lighting throughout the video which represents the overall brightness of the video. Using a white background in the music video has also fueled my urge to implement this in my own music video as I am able to relate it to the scenes of my artist singing against a white background.

Ed Sheeran 'A Team' is also another music video which has influenced my choice of lighting and colour for my own music video. I plan to implement low key lighting during my music video which is why this video influenced me as low key lighting is used almost throughout the music video. This is done in order to set and maintain the intended atmosphere of the video which would ultimately have an effect on the audiences response. I plan to use low key lighting during the dance battle scenes between the different characters as this will create tension and excitement.

Conclusion
Furthermore, planning the lighting and colour for my music video has helped reinforce my understanding about how the different lighting and colours can influence the mood and atmosphere in the music video which I intend to use in order to manipulate my target audience. In addition, I am now fully aware of when and where to use certain lighting and colour elements in order to make my music video as conventional yet visually appealing as possible.