Planning: Analyse three similar Music video

Planning: Analyse three similar music video

Analysing three separate but similar music videos allows us to piece together different segments from each which helps us visualise how the music video would look when added all the conventional house genre elements into it.

Ed Sheeran - Small Bump

The star’s representation is clearly seen and is able to be identified by the audience due to his body language, facial expressions and also his overall attitude as a sense of seriousness was portrayed by the star.

Analysis of 'Star' represrentation:

• ·         The star is portrayed to be lonely and serious as he is seen sitting in a hospital waiting area all by him looking down at the floor. The lack of movement reinforces this star representation.
• ·         Long shots of the artists to show body language.
• ·   Close up shots to capture stars emotions, results in the audience feeling a sense of sympathy/empathy towards the audience.

 Analysis of Location

• ·         The simplicity of the artist’s chosen location relates to their star status as he uses a normal location which is used by everyone at some point.
• ·         Location represents the context of the whole situation. (Artist friend lost a baby)
• ·         Relates to the themes.

Analysis of Costume

• ·         Relevant to the theme, the artist is wearing casual clothing which represents how someone would dress if they were called to the hospital to an emergency as they would just come dressed in what they already had on.
• ·         Costume represents genre of the star.
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 Analysis of iconography

• ·         Chairs are all empty, represents the artist feeling alone during a rough time. This creates an emotional response from the audience due to them feeling a sense of sympathy and empathy.

Analysis of Lighting

• ·         Natural lighting to emphasise the seriousness of the mood and atmosphere. This allows the audience to feel the emotion coming from the artist which allows them to relate.
• ·         Low key was represented at certain points during the music video as this represented the mood of the video.

Analysis of the Editing

• ·         Slow paced editing along with cinematography allows the audience to capture the emotions on the artist face.
• ·          This allows the different camera shots to compliment the lyrics.

Conclusion

This Planning post has given me a greater insight of what features and factors all affect the response which is given off from the audience. This is because we look at a variety of different successful music videos which we then compare to our planning to see how we could make it better. This then allows us to make the adequate changes in order to appeal to our target audience.

Run - DMC It’s Like That

 

Star representation

• ·         This video does not have the start representation in this music video that we are looking for

Analyse Location

•  The urban underground location represented in this video is something we wanted to represent in our video
• The empty large space we can incorporate in our video to show off the dancing

Iconography

• ·         The stereo is a very iconic prop used in dance videos that we would like to use as well

Analyse costume:

• ·         The characters in our video would be wearing casual urban clothing, similar to the characters in this video. items of clothing we would include: hoodies, tracksuit bottoms, t-shirts and trainers

Editing

• ·         We can use the various jump cuts to show the different characters moves
• ·         Fast pace editing to show  the reactions from the two groups and the certain moves of characters  
• ·         Shot reverse shot  to show the different reactions of characters in the different groups

This has help developed ideas for are music video because we plan to use the concept of dance in our music videos, in a result to this we plan to entertain the audience, make the audience  want to watch it more.    

Example - Kickstarts

Star representation

• ·         The is no actual representation of the artist that we want to take from this video

Locations

• ·         The use of the white background the artist used in some of the clips in this video is similar to the background to what we want our artist to stand in front

Costume

• ·         The characters costumes are casual which is how we want our characters to dress

Iconography

• ·         The iconography does not have any real relevance to our ideas for our music video.

Lighting

• ·         The use of high key lighting on the artist is an idea we wanted to use on our artist for our music video

Editing

• ·         The use of fast paced transitions is definitely something we wanted to use to accompany the dancers as we quickly change between each one as they first danced their own dance and secondly dance the same routine so it looks like they are dancing simultaneously
• ·         We also would want to show this by using split screens like this video does.

This video has helped us develop ideas for our own production because its uses clever editing and a simple concept to produce a great video that we want to use some of their ideas in our own video.

Conclusion

By looking in to three similar music videos, it has helped me to realise what techniques that worked well in other videos will work well in our video. From further analysis I now know how they make their music videos professional and therefore appeal to a large audience.