Research and Planning - Adverts: Drafts of adverts

Adverts are marketing tools which is used to attract a target audience.  It provides visual information about the artist and the album which is used to influence the consumers decision to buy the product. Key information such as the track liste and where it is available to buy should also be included as these are seen as conventional elements of a advert.

Purpose of an advert

• Appeal to the intended target audience.
• Buy into artist lifestyle and ideas.
• Feeds into the representation of the 'star image'.
• Attract, persuade and influence.

Draft 1:

 

advantages

• Artist image is clear
• Key information such as the date and singles that feature on album
• Colour theme compliments the 'House' Genre'

disadvantages

• Text is not clear as it gets lost within the image
• Colour of text is too similar to other colours in the advert
• doesnt state where it can be downloaded from
• layout needs to be clearer
• better image of artist

Draft 2:

 

advantages

• typographyu was more relevant to genre and clearer
• layout is much better and works well in revealling the text
• image of artist has better star appeal

disadvantage

• still need to show where it is available to download
• a lot of space on the right needs to be used#