Research and Planning - digipaks: Analysing Digipacks and conventions

Generic conventions of a digipak are essential as these different elements are what appeals to and draws in the target audience thus, influencing their decision to purchase the product. A digipak for an Album/Single needs to be effective, persuasive and look visually appealing in order for it to sell and appeal to the target audience.

Generic conventions of a digipak:

• Main image
• Sub Images
• Typography
• Track list
• Bar code
• Record label Logo

Conclusion

Analysing the different conventions of a digipak has allowed me to identify the elements I would need to include in my digipak in order for it to become appealing to the audience. I have also realised that the conventions I choose to implement in my digipak needs to fit the house genre music. This is why I chose to analyse Rudimental and I see them as very similar to my artist.