Planning: Audience

Planning: Audiences

In the process of creating a music video it is important that a specific target audience has been identified to aim the music video at as this will decide upon the type of micro elements you will use in order to appeal to them in hope to form a relationship. By knowing the exact target audience you’re aiming your product for, you can then manipulate they’re reactions/perspectives of things.

Audience categories:

The audience category for my music video will be from C2 and below as this is a niche genre of rap which wouldn’t appeal to those in Category C2 and above due to factors such as annual salary and age differences. In addition, you wouldn’t associate a doctor nor lawyer both in category A listening to house genre rap music.

My Music Video Audience Category:

Age: 16-30

Gender: Unisex

Race: Diverse culture

Audience Category: C2 Below

Income: 12-40k

Hobbies & Interest: Music/Dancing/Graphic designs

The music videos category however may vary depending on the song and the artist who is singing it as for example, ‘Suit & Tie’ by Justin Timberlake may be given the same categories as my video however, the age may be slightly different along with audience category as this could hit category B or below. In addition the income bracket could be also increase significantly.

 Audience reactions:

The music video I plan to create will use all of the audience reactions to an extent however, identification and placement will be at focus. The reactions allow the audience to feel as if they can relate to the music video and the artist based on his attitude of being so laid back and relaxed. We will use mise-en-scene elements in order to promote the artist clothe and lifestyle in hope to turn him into a commodity. Our audience may also reaction differently depending on their perspective of the text, cinematography such as close ups will be used here to portray the audience in a different light in order to promote star image.

Conclusion

Identifying the target audience for my music video is very effective as it allows me to plan a clear outline of what I plan to do in order to ensure that my music video, digipak and magazine advert all are able to relate to my target audience thus appealing to them whilst meeting their expectations.